Like most dads, we enjoy beef jerky. Lots of it. We also enjoy dad jokes. So when we came across the hilarious meat videos from New Zealand Beef Jerky, we thought they were udderly amazing.*
In fact, we liked them so much, we decided to get in touch and find out what prompted New Zealand Jerky to go full-dad on the ol’ YouTubes. Here are a few questions with Co-Founder Steve McKee. And be sure to check out the bottom of the article for a big jerky announcement.
Classic Dad: We like dads who own companies. Has being a dad impacted how you think about things or run your business?
Steve McKee: I guess it’s a turbo-charged combo of compulsion and propulsion, with the added responsibility that comes from being a dad.
CD: Is there a cool factor owning a jerky brand?
SM: I wish!! Yeah, there is somewhat of a cool factor, but as other Classic Dads who own businesses very well know, it’s always a bloody sight harder than you think it’s going to be.
CD: Where did the pun idea come from for your latest ad campaign? And why do you think it resonates?
SM: New Zealand humour is quirky, self-deprecating, usually a bit of a “piss-take” as much of yourself as of your friends. Lots of banter back and forth, which we hoped would translate culturally — and it seems to be resonating well with Americans. Kind of in the style of Flight of the Conchords and the latest Thor: Ragnarok Movie, which was directed by a Kiwi.
CD: Your tagline is “Serious Meat.” What does that mean to you?
SM: Our “Serious Meat” tagline came about as the founders are deadly “Serious” about providing consumers with a great tasting, good for you beef snack. It’s also meant a bit “tongue in cheek.” Anytime someone tells you they’re serious about something it’s hard not to smile — or maybe that’s just the skeptical Kiwi bloke coming out in me.
CD: Rate your dadness on a scale of 1-10.
SM: Possibly my kids should rate this one, but that might not go as I’d like, so I’m going to be ballsy and give myself a strong 10. I was born to be a Dad and I consider it my greatest achievement.
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COMING SOON: 28 DAYS OF JERKY
After talking with Steve a bit, we came to a realization: Let’s give away jerky. A ton of it. In fact, let’s have the greatest jerky giveaway of all-time. So be sure to stay tuned in February, as we’ll be giving away jerky every single day — and one lucky person will even win a year’s supply of premium beef goodness.